TPG Telecom is Australia's second largest telco, with brands like Vodafone, Felix and TPG in its portfolio. Following a merger, TPG Telecom wanted to create an identity that captured their mission to provide fairer, better connection to all Australians, and in the process, connect their own teams as well.

We created a strategic positioning, masterbrand design system and tone of voice that worked in perfect synch with their brands, rather than against them.