Play Case Study

MUSIC MAKES A DIFFERENCE

FUTURES

FUTURES

FUTURES

Non-TraditionalDesignPR

Overview

Detainees' futures have never sounded better

Detainees' futures have never sounded better

Detainees' futures have never sounded better

Futures is the world's first rehabilitative radio station inside juvenile detention. Using a dormant audio channel already installed in cells, classrooms and communal areas, Futures delivers stealth micro-therapies, 24/7 mentorship, emotional support and future pathways wrapped in the hip hop culture young detainees love.


Created in partnership with young detainees and Juvenile Justice, Futures is designed to feel like authentic entertainment rather than reform. It has already seen the highest detainee engagement rates of any Australian detention program, and has received government support to roll out nationally.

Made Magnetic

Made Magnetic

01

+14 hours

(avg weekly listening time)

Our pilot target was 1 hour p/w.

02

100%

(report planning for a crime-free future)

Surveyed detainees

03

100%

(report increase hope and confidence)

Surveyed detainees

04

6 states

(implementing Futures in youth detention)

following a successful trial


Jihad Dib, MP

Jihad Dib, MP

Jihad Dib, MP

Jihad Dib, MP

Minister of Youth Justice, New South Wales

Minister of Youth Justice, New South Wales

Minister of Youth Justice, New South Wales

Minister of Youth Justice, New South Wales

“Futures is rehabilitation that actually speaks to young people.”

“Futures is rehabilitation that actually speaks to young people.”

“Futures is rehabilitation that actually speaks to young people.”

“Futures is rehabilitation that actually speaks to young people.”