Almost like having mum on holiday.

Travel insurance company Cover-More wanted to show their brand platform 'Worry Less' was all about the extra care they gave customers. Which got us thinking about the person who cares most about you. When you're in trouble, the first person you want with you is your mum. But when you're on holiday, the last person you want with you is, well… your mum.

And so, to revitalise their brand platform, we showed how being with Cover-More was kinda like having mum on holiday… without having mum on holiday.