Social media is directly linked to our youth mental health epidemic. But, while there have been many attempts to change the age of social media citizenship, in the face of big tech platforms influence, none have been effectively implemented.

And so, rather than taking on big tech platforms on their terms, we rallied an un-ignorable chorus of voices - from parents to politicians - and shifted the conversation from privacy to health, creating a movement designed to create genuine change. In November 2024, the legislation was successfully passed with bipartisan support, lifting the age of social media citizenship in Australia from 13 to 16. Since then, over a dozen countries have begun their own legislation change, using 36 Months as a successful blueprint for taking on Big Tech platforms.